Category: Lead Nurturing
CRM and Marketing Automation – Improving CRM Lead Tracking

If you are a decent-sized business, your sales team most likely is using a CRM tool like Salesforce. CRM software helps automate a company’s salesforce team and creates a highly efficient workforce. Many people using CRM tools may not be aware that marketing automation software can integrate with CRM. Integrating marketing automation software with a CRM tool can be a […]

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Developing Your First Lead Nurturing Program

Lead nurturing is essentially the process of sending highly relevant messaging to target sales leads over a set period of time. The main idea behind lead nurturing revolves around the idea that many B2B buying cycles are long and often complicated decisions. By creating a lead nurturing program, companies are better able to provide communications with potential customers while providing […]

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