Posts under Tag: marketingautomation
Integrating Marketing Automation Into an Existing Marketing Plan

Developing and implementing a marketing automation strategy requires forethought and insight for companies that have yet to establish a plan. When marketing managers are considering using a demand generation tool, they must consider three things: money, support staff and business operation. Money For a medium-sized business, expect to spend about $3,000 a month on a marketing automation tool. This pricing […]

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